| Goal | Research focus | Anticipated outcomes |
| High productivity | Improvement of feed efficiency & growth rate | · Production cost down · Decrease in methane and waste |
| Nutritious/high-quality products | Improvement of beef quality, taste & fatty acid composition | · High value-added brand beef · Increased beef consumption |
| Climate change & Environmental issues | Temperature stress, methane mitigation & reduction in N waste | · Stress-adaptation strategies · Decrease in methane and N waste |